Douyin Index: Data Insights Platform by Ocean Engine 182

💡 What is Douyin Index

"Douyin Index" (抖音指数) is a data insight platform under Douyin's Ocean Engine (巨量引擎), primarily used to analyze content popularity and trends on platforms such as Douyin and Toutiao. It is calculated based on weighted behavioral data including content volume, user searches, views, and interactions such as likes, comments, and shares. It helps creators discover hot trends, brands perform competitor analysis, and advertisers run精准投放 (precise targeting).

Here are several ways to access the Douyin Index query入口:

📱 Querying within the Douyin APP

This is the most direct method, and there are two main entry points:

1. Via Search: Open the Douyin APP, tap the "magnifying glass" icon in the upper right corner of the home page, and search for "抖音指数". In the search results, find and tap the official "抖音指数" mini-program to enter.

2. Via the "Creator Service Center" (创作者服务中心):

3. Tap "Me" (我) in the lower right corner.

4. Tap the "three horizontal lines" menu in the upper right corner and select "创作者服务中心" (Creator Service Center).

5. After entering, tap "All Features" (全部功能), find "抖音指数" in the tools list, and tap to enter.

6. After entering "抖音指数", you can:

7. Query account tags: Enter your own account name in the search box to check whether your account has been tagged.

8. Explore popular content: Enter a keyword (such as "food") in the top search box to view the popularity trends of related content.

9. View various rankings: Tap the bottom menu to view video rankings, influencer rankings, e-commerce rankings, etc. You can also filter by category (such as food, beauty), publish time, follower count, and other conditions.

💻 Querying on Desktop

• The official website of Douyin Index is: https://creator.douyin.com/creator-micro/creator-count/arithmetic-index.

• Open the above URL in your browser.

• Click "Login" (登录) in the upper right corner of the page and use your Douyin account or phone number to complete the login.

• After logging in, you can view related data or download reports.

Note: The original "巨量算数" (Ocean Engine Index) PC entry point (trendinsight.oceanengine.com) has been gradually migrated to the new official website.

🧩 Querying Through Other Methods

1. WeChat Mini-Program: Search for the "抖音指数" mini-program in WeChat to use it.

2. Third-Party Data Platforms: There are also some third-party tools available on the market, such as "飞瓜数据" (Feigua Data) and "抖查查" (Douchacha), which also provide Douyin data analysis services. They usually require you to enter a video link or Douyin account to query related data.