Ocean Engine: ByteDance Marketing Service Brand 243

Ocean Engine is a comprehensive digital marketing service platform under ByteDance. It aims to help businesses and individuals of different scales and regions inspire creativity and drive business through digital technology, achieving sustainable commercial growth. The services provided by Ocean Engine include precise ad placement, data analysis and user profiling, growth marketing, etc., covering hundreds of millions of high-quality users across multiple products such as Toutiao, Douyin, and Xigua Video. Ocean Engine integrates the ad placement platform of marketing resources from Douyin, Toutiao, Xigua, Dongchedi, Jimeng, Zhuxiaobang, Xingfuli, Chuanshanjia, Tuchong, etc. The entire platform has over 1.5 billion monthly active users, with massive traffic.

The core advantage of Ocean Engine lies in its massive user base and abundant traffic, which enables businesses to gain substantial traffic by understanding and meeting user needs, thereby improving conversion rates. In addition, Ocean Engine also has the ability to cover diverse user life scenarios, achieving multi-dimensional targeting and locking in target groups. In terms of ad placement, Ocean Engine provides a variety of tools and strategies, such as system modeling, targeting settings, creative production, etc., to help advertisers conduct ad placement more effectively.

The product matrix of Ocean Engine includes Ocean Engine Cloud, Ocean Engine Ark, Ocean Engine Ads, Ocean Engine Cross-platform, etc. These products collectively form a comprehensive marketing service platform that supports one-stop services from ad creative production to effect optimization. For example, Ocean Engine Cross-platform is a marketing collaboration platform that supports cross-platform business collaboration, cross-platform asset sharing, and global data insights.

Ocean Engine is a data-driven intelligent marketing platform that integrates the ad placement platform of multiple marketing resources. By providing precise ad placement, in-depth data analysis, and rich marketing solutions, it helps businesses achieve brand awareness expansion and marketing efficiency improvement, helping advertisers efficiently achieve their marketing promotion goals.