Hailuo Video Agent: A Practical Video Agent by MiniMax 110

aivideo creation company MiniMax (Xiyu Technology) has launched a video production tool — Hailuo Video Agent (Hailuo Video Agent). It intelligently generates videos + edits, similar to the video features in Lovart, aimed at simplifying the video creation workflow and boosting efficiency. The Beta version is now open to users for experience.

Product Features and Advantages

• Professional Templates: In Phase 1, Hailuo Video Agent provides a variety of video creative templates covering multiple styles, such as sci-fi, advertising, and Vlog. Users only need to input text or images to generate high-quality short videos. For example, inputting "tech company annual meeting video" will produce a finished video with a cyber stage and particle effects, and even include an AI-generated chairman speech video.

• Natural Language Creation: The tool supports users in creating videos through natural language descriptions. Simply input text, and the system generates the corresponding video, making the creation process more natural and convenient.

• Full-Workflow Integration: The product offers a full-process toolkit from ideation to voiceover. An intelligent Agent model invokes the optimal tools to build an efficient and smooth creation experience.

• Visualized Chain of Thought: Users can view the creation process in real time through a visual window that supports custom editing, enhancing the creative experience and sense of control.

Usage Workflow

• Visit the Official Site / Download the App: Visit the Hailuo Video official website or download the "Hailuo AI" mobile app, then register/log in.

• Choose a Generation Method: Select the "Agent" function module on the homepage.

• Input Content: Enter a video content description or image that meets the template requirements.

• Generate Video: Click the "Generate" button to start AI processing. The time required depends on content complexity.

• Preview/Download: Once video generation is complete, preview the result. If satisfied, click "Download" to save it.

Use Cases

• Short Video Creation: Quickly generate social media video content to boost efficiency.

• Creative Video Production: Generate multiple style concept videos to meet different needs.

• Film and TV Production: Rapidly create complex special-effect scenes, shortening the video production workflow.

• Animation Pre-visualization: Dynamic previews of industry concept character designs, applicable to various animation projects.

• Enterprise Promotion: Generate low-cost promotional videos for small and medium-sized businesses to enhance overall brand image.

• Brand Audio-Visual Content: Create short videos that align with brand image to increase brand awareness.

Feature Phase Roadmap

• Phase 1: Provides professional video creative templates. Users input text or images to generate high-quality short videos with one click. Currently, multiple templates are available in the "Agent" section on both the web and App, such as Dunhuang murals, advertisements, and runway shows.

• Phase 2: A semi-customizable video Agent is planned for release this summer, allowing users to freely edit during the generation process.

• Phase 3: A fully formed end-to-end video Agent.

Credits and Membership System

• Credit Deduction: Using different templates to generate videos will deduct corresponding credits. For example, the Dunhuang mural template deducts 433 credits, the cool advertisement template deducts 251 credits, and so on.

• Membership Subscription: Hailuo AI offers Basic, Standard, Master, and Supreme memberships, providing 1,000, 4,500, 10,000, and 12,000 credits per month respectively. Free users receive no credits.

Since the launch of the Hailuo Video platform 18 months ago, it has generated 370 million videos, processing millions daily. Early enterprise users using Hailuo 02 report that MCN agencies have seen a 40% increase in video production efficiency and a 50% reduction in content costs. High-growth tracks such as micro-short dramas, advertising creative, and virtual human content have all been given new momentum.

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