QiMi: Meitu's AI Ad Creation & Delivery Platform 169

"Meitu Qimi" (Meitu Chimi) is an AI production and delivery platform for game advertising launched by Meitu. Qimi is a one-stop solution focused on advertising production and delivery in the gaming industry, leveraging advanced AI technology to enhance ad efficiency and effectiveness. It was officially released on June 12, 2024, at the 3rd Meitu Imaging Festival.

The main features of Qimi include real-time capture of gaming trends and player preferences, providing creative materials and case studies to inspire ad planning. It also supports personalized copywriting creation, utilizing AI technology to achieve intelligent material creation, rapid ad production, and automatic adaptation. Qimi combines Meitu's AI imaging technology with Ruisheng Tianhe's game marketing expertise, providing the industry with a complete gaming marketing AI workflow.

In terms of clients, Qimi has already reached Ocean Engine, Huawei, OPPO, vivo, and other mainstream ad platforms, allowing direct access to major game delivery channels in just 1 minute.

Features of the Meitu Qimi platform:

AI Inspiration Library:

• Trend Radar: Captures gaming trends across the web in real time.

• AI Ad Analysis: Analyzes and filters out the topics that attract the most attention from gamers.

• Viral Scripts: Provides creative materials and cases based on the latest gaming trends and player interests.

AI Ad Production:

• AI Material Ad Production: Intelligently matches scripts and batch-produces game ad videos.

• Batch Ad Material Generation: A rich library of print ad templates, regularly updated by a professional design team.

• Automatic Adaptation to Mainstream Platforms: Intelligent material creation adapted to the requirements of major platforms.

AI Ad Delivery:

• Pre-launch AI Analysis: Efficiently completes pre-review of ads.

• Batch Creation of Delivery Plans: Quickly assesses the delivery potential of each ad.

• One-Click Access to Mainstream Channels: Automatically filters out high-risk ads and those with low delivery potential.

How to Use Qimi

1. Visit Qimi's official website qimi.com and log in using your Meitu account.

2. Go to the Qimi platform's self-registration page. It is recommended to use Google Chrome.

3. On the self-registration page, fill in the relevant registration information, including company name and contact details. After submitting the information, the system will automatically create a tenant system.

4. Select an appropriate package type, enter the tenant system, and complete registration.

5. After registration, you will be automatically taken to the Qimi platform homepage.

6. Find the Quick Navigation module at the top of the homepage.

7. Select the desired core function entry.

8. Click the corresponding entry, and the system will automatically jump to the corresponding function page.

Background of Qimi's Launch

In 2023, Meitu fully acquired Ruisheng Tianhe, a company specializing in game marketing. Ruisheng Tianhe has been deeply involved in the gaming industry for over a decade, ranking among the top three game ad agency operators in China, serving most leading game companies in China, and providing services for nearly 6,000 games throughout 2023.