Juliang Insight: Analytics for Creators and Videos 86

"Glance and Insight (Ju Liang Suan Shu)" is a content consumption trend insight brand under Ocean Engine. Relying on content consumption scenarios such as Toutiao, Douyin, and Xigua Video, and leveraging the data and technological advantages of Ocean Engine, it delivers insights and perspectives on content trends, industry research, and advertising strategies. At the same time, it opens up data analysis tools such as Insight Index, Insight Rankings, and Douyin verticals to meet the data insight needs of brand owners, marketing practitioners, and creators.

Service Features of Glance and Insight:

• Content Trend Analysis: By analyzing users' content consumption behavior on platforms such as Toutiao and Douyin, it reveals current content trends and user preferences.

• Industry Research Reports: Produces research reports targeting specific industries or markets, such as the automotive industry and mobile phone industry, providing data support for corporate decision-making. Glance and Insight regularly publishes research reports on different industries, which you can download and read here to gain industry trends and market analysis.

• Advertising Strategy Suggestions: Based on big data analysis, it provides enterprises with customized advertising strategies and marketing solutions.

• Insight Index Tool: This is a heat trend query tool that allows you to view hot word indices across multiple platforms (such as Douyin, Toutiao), as well as in-depth analysis such as related hot topic association analysis and user portraits.

• Insight Rankings: Provides various ranking lists, such as the Douyin Real-time Hot List, Douyin Rising Hot List, etc., allowing users to quickly understand current hot topics and trends.

• Dongjian (Motion Insight): Continuously outputs practical experience, forward-looking insights, and unique perspectives in marketing fields such as consumers, creativity, and strategies through internal and external experts and other multi-party professionals.

Glance and Insight is very easy to use, with an accessible operational process. It also provides advertising, digital, and data promotion services to help brands achieve better promotion. In addition, Glance and Insight also features robust data monitoring services, allowing users to view their ad delivery, account data, historical records, and other information with one click.

The core capability of Glance and Insight lies in integrating the content consumption scenarios, data, and technological capabilities of Ocean Engine. Through the approach of "Thinking + Tools," it provides a reference basis for three-dimensional and in-depth analysis for industries, and offers a scientific basis and intuitive analysis for vertical content creation.