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WeChat Red Packet Cover Platform Launches "Paid Cover" Feature
Recently, the WeChat Red Packet Cover Open Platform has launched the "Paid Cover" feature, allowing users to design and sell their own red packet covers. The WeChat Red Packet Cover Open Platform is a platform that enables brand owners and individual users to customize red packet covers. Prior to this, WeChat introduced red packet cover customization.
Features of the Paid Cover Function
Independent Design: Users can independently design the style and story of their red packet covers according to their own needs.
Paid Customization: The customizer needs to pay a certain fee to obtain an exclusive red packet cover, which can be sold within WeChat.
Activation Requirements: To activate the paid cover feature, users need to meet the following conditions:
An activated enterprise or individual account on the cover platform (individual accounts must complete real-name authentication)
Customized and distributed at least one regular red packet cover within the past year.
No serious violations within the past three years.
Validity Period: The validity period of a paid cover is six months, during which users can use and sell the cover6.
How to Use the Paid Cover Feature?
Visit the WeChat Red Packet Cover Open Platform and log in by scanning the QR code with WeChat.
Check the Message Center to see if there is a "Paid Cover Feature Activation Invitation." If there is, click to activate and follow the prompts to complete the relevant operations.
If no invitation is received, you can try contacting WeChat customer service for more information.
If there is an application invitation prompt, you can follow these steps:
Application Process: After applying to activate the paid cover feature, users need to wait about 24 hours for the review result. Once approved, users can begin customizing paid covers.
Customization Process: The process of customizing a paid cover is similar to that of a regular cover. Users need to prepare an image of 957x1278 pixels in PNG or JPG format. In addition, users can choose to add animation effects and a cover story to enhance the appeal of the red packet.
Review Time: Submitted paid covers require a review time of 24-48 hours. After passing the review, users will receive distribution materials, including claim links, QR codes, and redemption codes, which can be used to share and sell red packet covers.
Distribution Materials: Users can distribute red packet covers in multiple ways, including QR codes, claim links, and serial numbers. The specific choice can be made based on the activity scenario and target user group.
Viral Distribution: During the distribution process, users can opt for a viral distribution method, allowing recipients to share the red packet cover with other users, thereby expanding reach and influence.
Applicable Scenarios
The paid cover feature is suitable for various scenarios such as brand promotion, holiday celebrations, and personal events. Users can attract more attention and interaction through unique red packet covers.
With the launch of the paid cover feature, more and more brands and individuals are leveraging this feature for marketing and brand promotion. Especially during holidays and special events, paid red packet covers have become a new marketing method. Moreover, through this feature, users can not only showcase personalized designs but also achieve certain economic returns on social platforms.
