Miaoya: The World's First AI Design Platform for Trendy Toy Creators 197

What is Miaoya

Miaoya (Miaoyaai) is the world's first AI design platform for trendy toy (collectible figure) creators, jointly launched by Damai Entertainment and Alibaba's Tongyi Large Model Division. It is built on Alibaba's newly released Wan2.7 large model, filling a gap in the consumer-grade AI trendy toy design tools space. By lowering the barrier to trendy toy design with AI, it allows ordinary creators to turn their ideas into real, tangible trendy toy designs.

Miaoya official website screenshot

Platform Overview

• Technical Foundation: Built on the Wan2.7 large model, specifically developed by Alibaba Tongyi for trendy toy design. Unlike ordinary AI drawing tools, this model understands the norms of trendy toy design categories and style consistency, producing IP characters that are stable in proportions, color matching, and details.

• Core Philosophy: Called "All inspiration comes from you," it transforms complex tasks like coding and modeling into intuitive creative expression, where the creator's human touch and unique perspective become the starting point of the design.

• Target Users: Primarily aimed at general creators rather than professional designers, aiming to shift trendy toys from centralized production to a co-creative state involving many more people.

Miaoya Features

• AI Trendy Toy Design: Uses a highly simplified tool chain, allowing ordinary users to create exclusive trendy toy characters with relatively high efficiency from inspiration to physical product.

• Pixel-Level Detail Control: Powered by the Wan2.7-Image large model, it can control details such as character bone structure, eye shape, and color, solving the common AI image generation problems of "one face fits all" and "uncontrolled colors."

• Minimalist Creation Process: Lowers the barrier to trendy toy creation, so that anyone can become a trendy toy designer.

• Login Methods: You can log in with a phone number verification code or quickly via Alipay.

Miaoya Use Cases

• Individual Creators: Provides trendy toy enthusiasts with a lightweight, personalized creation experience.

• IP Incubation: Helping emerging trendy toy creators turn wild ideas into commercially viable trendy toy IPs.

• University Partnerships: Plans to collaborate with several universities in the future to explore a "professional guidance + mass co-creation" collaborative model.

How to Use Miaoya?

Registration and Login

1. Visit the official website: https://www.miaoyaai.cn/

2. Get Beta Access: Currently, you need to apply for an invitation code through the official website or official WeChat account.

3. Login Methods: Phone number verification code, or third-party quick login via Alipay.

Using Core Features

1. Enter the Creation Page: After logging in, click "Generate Image" at the top

2. Enter Description: Write in text the trendy toy character you want, such as style, color scheme, expression, clothing, etc.

3. Parameter Adjustment: Powered by the Wan2.7 model, you can achieve pixel-level control over details such as bone structure, eye shape, and color

4. Generate and Iterate: After the AI produces the first draft, you can modify the prompts multiple times to refine the result

5. Save/Share: View your past works on your personal homepage

Miaoya Current Status

The Miaoya platform's Beta version has launched with limited beta testing. Creators can visit the official website or official WeChat account to apply for a beta invitation code.

At the same time, the platform, together with the ModelScope community, has launched the "Trendy Toy IP Creation Camp," providing emerging trendy toy creators with dedicated exposure channels and systematic incubation resources to help original IPs grow.

💡 Important Note

Please note that there is another AI product on the market called "Miao A" (miaoa.net), made by Minglue Technology, primarily an AI creation tool for short video marketing and ad placement materials. That product is different in functionality and field from this Alibaba trendy toy design platform "Miaoya" (miaoyaai.cn).