Tencent Ads Miaosi: All-in-One AI Advertising Creative Platform 113

What is Tencent Ad Miaosi?

Tencent Ad Miaosi is a one-stop AI advertising creative platform, developed based on Tencent's self-developed Hunyuan large model and integrated with AIGC technology. It can quickly generate ad images and other creative content. Compared with traditional manual production, it is not only more efficient but also offers richer creative perspectives. While generating materials, the Miaosi platform also takes the ad review process into account, providing automated machine review capabilities for AIGC materials, thereby improving the certainty of materials passing review. In addition, the generated materials can be directly saved to the delivery account's material library, making them convenient for direct use in ad delivery.

Features of Tencent Ad Miaosi

• Text-to-Image: Users input simple natural language descriptions to generate a variety of creative image materials in batches with one click, reducing the repetitiveness of image materials.

• Image-to-Image: Quickly generate similar creatives based on a single image, increasing material diversity. Elements such as image style can also be modified and redrawn through text descriptions.

• Text-to-Video: Automatically generate videos from descriptions, supporting bilingual input in Chinese and English, multiple video sizes, and secondary editing of the generated videos.

• Photo Digital Human: Quickly produce popular portrait material clips, integrating the industry's high-performing material ideas to create portraits suitable for various industries.

• Product Background Synthesis: Provides intelligent background synthesis for product images, automatically matching the most attractive background based on product type and style, enhancing product presentation.

• Inspiration: Browse the creative content trending charts across the board to access inspirational content from different industries, delivery placements, and ratios, helping to improve the efficiency of creative insights.

• Content Asset Library: Manages and stores original materials and finished content created by users, including videos, images, copy, etc., facilitating secondary creation and reuse.

Advantages

• High Efficiency: Leveraging AIGC technology, it can quickly generate high-quality creative ad materials, improving ad production efficiency.

• Great Results: Built on the Tencent Hunyuan large model, the generated ad materials are of high quality and better meet advertisers' needs.

• Low Cost: Reduces creative production costs, especially suitable for small and medium-sized advertisers.

• Faster Review: Provides automated machine review capabilities for AIGC materials, enhancing the certainty of passing review.

• Convenient Delivery: Materials can be directly saved to the delivery account's material library for convenient use during ad delivery.

Application Scenarios of Tencent Ad Miaosi

• Ad Design: Ad designers and creative professionals can use Miaosi to quickly generate various ad materials.

• E-commerce Operations: Operations personnel on e-commerce platforms can use the product synthesis feature to create attractive display effects for online products.

• Game Development: Art designers and marketing personnel in the gaming industry can use the game image generation feature to quickly produce promotional and marketing materials that fit the game's style.

• Consumer Goods Marketing: Particularly suitable for the consumer goods industry, generating high-quality ad materials through AIGC technology.

User Guide for Tencent Ad Miaosi

Miaosi Automated Applications

• Account Material Library: Advertisers can upload materials to their account material library one day in advance, and the system will automatically add new elements and design elements and push them to the library. When creating a new creative, select "Recommended Materials" to use these re-created materials.

• Automatic AIGC Creative Derivation Function: When creating a new creative, select "Componentized Creative" and check "AIGC Material Recommendation". After uploading the original materials, the system will immediately derive new creative materials suitable for each placement size.

• API Material Library Interface: Advertisers can also use the API material library interface for creative derivation. Specific operation instructions can be viewed by scanning the QR code.

Miaosi Workbench

• Login Entry: Enter through "Miaosi Platform" or "Miaosi Inspiration" under the "Tools" tab of the delivery management platform, or through the "Miaosi AI" tab in the material library.

• Tool Products: The Miaosi platform provides a variety of tool products, including image-based and video-based derivation tools.

• Product Generation: Advertisers provide product images and text descriptions, and the system automatically generates product promotion material images with backgrounds.

• Product Spoken Video: Provide scripts and subtitles, and use digital human technology to generate spoken-word selling videos.

• Text-to-Image and Image-to-Image: Help advertisers create materials from scratch, particularly suitable for advertisers with limited production capacity.