Channels Assistant Web: Desktop Backend for Video Account Creators 101

The WeChat Video Account Assistant is the official WeChat desktop backend for creators. It lets you upload videos, manage live streams, view analytics, and reply to followers — all on your computer. It's more convenient than the mobile version and is especially suited for uploading large high-definition files and team collaboration.

📌 Official Web Login Entrance for Video Account Assistant

• Desktop web version: https://channels.weixin.qq.com

• Login method: Scan the QR code with a WeChat account that has already activated the Video Account feature, then confirm on your phone to enter. Only the administrator or a bound operator can log in.

Differences Between the Video Account Assistant Web Version and the Mobile Version

🛠️ Features of the Video Account Assistant Web Version

• Content management: Upload videos up to 1GB with better quality than mobile, support scheduled publishing, edit titles and covers, and create collections

• Interaction management: Centrally view and reply to comments, bullet comments (danmaku), and direct messages

• Data center: View detailed information on video plays, likes, follower growth, and live stream data

• Personnel settings: Verified accounts can add up to 4 operators, supporting multi-person collaboration

• Live stream management: Set up OBS push streaming, manage live stream products, and create live rooms

🏢 Use Cases for the Video Account Assistant Web Version

• Individual creators: Use a computer to upload high-definition videos, write long copy, and schedule posts

• Brand accounts: Multi-person collaboration management, linking to official websites or WeChat official accounts

• E-commerce selling: Attach product links, manage live stream selling, and pin guiding comments

• Professional live streaming: Use OBS push streaming, multi-camera live, and pop-up product displays

• Data operations: Analyze follower profiles, completion rates, and test publishing times

🎬 Guide to Using the Video Account Assistant Web Version

I. Login and Access

• Open the official web version: https://channels.weixin.qq.com

• QR code login: A QR code appears on the page. Scan it with a WeChat account that has activated Video Account, then tap confirm on your phone to enter

• Permission description

• Administrator: The account creator, with full permissions

• Operator: Up to 4 can be bound; can post content, view data, and reply to comments

• A WeChat account that hasn't activated Video Account cannot log in

II. Publishing Videos

Step 1: Upload materials

1. Click 【Content Management】 → "Publish Video", then drag in or select a local video file

2. File limits: Maximum 1GB, supports common formats like MP4

3. Quality advantage: PC uploads have less compression and clearer quality

Step 2: Edit information

• Title: Up to 1000 characters, but only the first two lines are shown in full screen — put the key info upfront

• Topic tags: Add #topic to boost exposure, e.g. #CareerTips #FoodTutorial

• Cover: Can be auto-captured or uploaded; 9:16 vertical is recommended, with key elements centered

• Location: Adding a location helps attract local traffic

Step 3: Add extension links

• You can insert WeChat Official Account articles or product links to drive traffic and conversions

Step 4: Set publishing method

• Publish immediately: Goes live right after review approval

• Scheduled publishing: Choose any time within the next 7 days to auto-publish

• Mobile preview: Scan to preview before publishing; confirm then publish

Step 5: Click Publish

• After submission, it enters review — typically completes within minutes to half an hour

III. Content Management

Go to 【Content Management】 → 【Videos】:

• View data: Plays, likes, comments, shares, and favorites for each video

• Editing permissions: Published videos cannot have their files replaced, but title, description, and cover can be edited

• Delete/Hide: Underperforming content can be taken down

• Create collections: Group videos by topic for easy sequential viewing by followers

IV. Interaction Management

Go to 【Interaction Management】:

• Comments: View all comments, support reply, pin, and delete

• Bullet comments (danmaku): Manage danmaku in videos or live streams

• Direct messages: Reply to follower DMs to build connections

• Tip: Replying to the first few comments promptly helps boost recommendation weight

V. Data Center

Video data

• View completion rate, like rate, and share rate for each video

• Key metric: Completion rate matters more than likes — a high completion rate means solid content

Follower data

• View follower growth trends, gender, age, and geographic distribution

• Adjust content direction based on demographics

Live stream data

• View viewer count, average session duration, interaction rate, and selling conversion

VI. Team Management

1. Administrator goes to 【Settings】 → 【Personnel Settings】

2. Click 【Bind Operator】 and enter their WeChat ID

3. After they confirm on their phone, they can scan their own WeChat to log in

4. Operator permissions: Can post content, view data, and reply to comments, but cannot change the account owner information

VII. Live Stream Management

• Start a live stream: Set up the title, cover, and category in the Assistant

• Push settings: For professional live streaming, use OBS push and obtain the address and key

• Product management: List products before the live stream; they can be displayed as pop-ups during the stream

Quick Start Steps

1. Publish an HD video: Content Management → Publish Video → Upload → Fill in info → Publish

2. See which video is hottest: Data Center → Video Data → Sort by play count

3. Reply to follower comments: Interaction Management → Comments → Reply

4. Have a colleague help operate: Settings → Personnel Settings → Bind Operator

5. Auto-publish at night: Select 【Scheduled Publishing】 when posting → Set time

Attached: 《WeChat Video Account Operations Guidelines》