Kuaishou Kwali: An AI Video Creation Tool by Kuaishou's Magnetic Engine 507

Kuaishou Kwali is an AI creation tool launched by the Magnetic Engine subsidiary Magnetic Pioneer platform. Its core feature is "input natural language instructions to automatically generate complete short videos." Users simply enter a product description, marketing need, or creative idea in the Kwali dialog box—for example, "Help me make a tea promotion video that emphasizes the late-night warmth"—and Kwali automatically completes script writing, pulls popular clips from the Kuaishou Qianxun asset library, combines them with the user's own materials, edits them together, and finally outputs a short video that's ready for distribution. The entire process doesn't require the user to know how to edit, and production time is greatly reduced—from submitting a requirement to producing the finished video takes only 15 minutes, which is far faster than the traditional 3-day workflow.

Kwali Features

Multi-role Collaboration for Creation

• Requirement analysis: Break down the user's needs into key information such as selling points, audience, and usage scenarios.

• Script generation: Reference the structure of similar viral videos to write a storyboard script.

• Material selection: Pick suitable footage from the Kwali asset library, or use materials uploaded by the user.

• Editing and compositing: Add subtitles, background music, and effects to complete video editing.

Rich Asset and Digital Human Resources

• The Kwali tool includes high-quality shots from popular industries, script templates, and digital human models to choose from. Users can also upload their own private materials.

Flexible and Controllable Creation Process

• Kwali breaks the creation workflow into multiple adjustable steps, allowing users to modify script lines, switch footage materials, adjust digital human expressions, and more at any time.

One-Click Publishing

• The generated video can be pushed directly to the Kuaishou main page, handling the entire journey from idea to publishing.

Kwali Use Cases

• Small and medium-sized merchants: Quickly produce marketing videos, reduce costs, increase content update frequency, and improve the ability to attract customers and convert orders.

• Bloggers and community managers: Easily create high-quality short videos for promotion or marketing.

Kwali Advantages

• Fast speed: Generate a complete video in just a few minutes, saving a lot of time compared to traditional production methods.

• Low cost: No need to hire a professional team, saving on labor, time, and equipment expenses.

• Knows what goes viral: Automatically analyzes the characteristics of popular videos, producing content that better matches audience preferences and delivers better conversion results.

How to Use Kwali

1. Register and log in: Access Kwali through the Magnetic Pioneer platform's Smart Assistant: https://kc.kuaishou.com/kwali

2. Clarify your needs: Describe in one sentence—"industry/product + audience/scenario + goal (conversion/planting seeds) + style/duration"—for example, "skincare serum, young women, promotional conversion, fashionable and fast-paced, 15 seconds."

3. Submit for generation: Wait for the system to automatically produce the script, materials, and finished video.

4. Fine-tune: Switch shots on the timeline, change lines or voiceover, update stickers and background music, and upload your own materials if needed.

5. Multi-version publishing: Use the tool to quickly create versions of different sizes and different copy, and publish them directly or use them for ad placement and live streaming.

How Can Regular Users Apply for Kwali?

Kwali is currently mainly open to content creators such as merchants, bloggers, and community managers. Regular users can apply through the following methods:

Application Methods

• Through the Magnetic Engine platform: Kwali is integrated into the Magnetic Pioneer platform. Merchants or creators can log in to the Magnetic Engine official website, find the corresponding tool section (such as "AIGC Tools" or "Smart Creation"), and follow the instructions to register an account and start using it.

• Through the official Kwali entry point: There is an independent official website (such as kwali.ai). Regular users can submit an application on the website, fill in their identity information (individual or enterprise) and usage needs (purpose of making videos), and wait for approval.

Usage Requirements

• Identity requirements: Priority is given to users with commercial purposes or clear creative needs (such as small and medium-sized merchants, self-media bloggers, and community operators). Regular individual users without related needs may not be able to sign up directly.

• Functional fit: Kwali is mainly used to make short videos (such as writing scripts, finding materials, and editing). Regular users need to have a basic need for making videos (such as promoting products, documenting life, or sharing knowledge) to make good use of these features.