TopSocial 144

TopSocial is a precision-targeted platform for professional new media marketing planning; it provides KOL promotion precision targeting strategies and services on new media marketing platforms including Weibo, WeChat, Xiaohongshu, Douyin, Bilibili, Taobao Live, Kuaishou, Zhihu, and Toutiao; it regularly shares star popularity rankings such as WeChat marketing platform leaderboards and Weibo follower rankings; through precision big data marketing analysis, it tracks and monitors the results of ad placements, avoiding fake exposure, so as to serve enterprises more efficiently.

TopSocial Shubo's main features and functions:

• KOL Resource Library: TopSocial Shubo has over 1 million KOL resources covering multiple mainstream social platforms such as Weibo, WeChat, Xiaohongshu, Douyin, etc. These resources include head, mid-, and tail KOLs, able to meet the needs of different brands.

• Data analysistools: The platform provides detailed data evaluation and analysis tools, including account comparison, article monitoring, and distribution analysis. These tools help advertisers quickly get data reports and improve evaluation efficiency, thereby optimizing placement strategies.

• Precision Targeting Strategy: Through big data technology and intelligent targeting models, TopSocial Shubo provides advertisers with personalized placement plans. The platform can perform targeted matching based on user needs, ensuring that advertisers find the right KOLs to cooperate with.

• Industry Case Library: TopSocial Shubo has established a rich industry case library, and advertisers can refer to these successful cases to formulate their own marketing strategies. These cases cover multiple industries, such as Internet, finance, e-commerce, etc.

• Filtering Tool: TopSocial Shubo provides a powerful filtering tool that helps brands screen KOLs based on conditions such as product attributes, account positioning classification, follower count, cooperation price, and regional distribution. In addition, the platform also supports analyzing the authenticity of account data and viewing account interaction trends to further evaluate KOL quality.

• Account Monitoring: Real-time monitoring of competitor accounts' data changes, including work publication status, follower count, interaction count, etc.

• Topic Analysis: Analyzing the distribution of competitors' hot topics on Weibo, including popularity contribution rankings, user comments, and feedback.

• Get Interaction Data: Batch upload works to get interaction data, supports exporting Excel tables, helping brands review placement effectiveness.

• Account Recall: Batch collect influencer account data, supports acquisition by nickname, UID, or post link, making it easy for brands to compare and filter data.

• Account Comparison: Compare various dimensions of two or more bloggers, such as follower count, read count, like count, posting habits, etc., helping brands choose the most cost-effective accounts.

• Article Monitoring and Analysis: Real-time monitoring of placed posts, providing distribution overview, path analysis, detonation points, public opinion analysis, etc., helping brands adjust placement strategies in a timely manner.

TopSocial Shubo Use Cases:

TopSocial Shubo is suitable for marketing activities of brands and advertisers on social media, especially when extensive data analysis and management are required. Its advantage lies in providing comprehensive data support, helping users quickly understand market dynamics and competitors, and optimizing their own social media strategies.

TopSocial Shubo won the "Annual Digital Marketing Innovation Platform" award in 2023, which proves that it has received wide industry recognition in terms of data analysis and placement capabilities.

In summary, TopSocial Shubo is not only a KOL placement platform, but also a comprehensive marketing tool integrating data analysis, precision targeting, and industry case reference, providing brands with all-round support.