Shushuo Social Research: An All-in-One Marketing AI Agent by DataStory 152

数说Social Research (Data Index) is an all-in-one marketing ai Agent intelligent assistant launched by DataStory. Powered by advanced large model technology, it connects to massive amounts of social media data. 数说Social Research can quickly answer professional questions on marketing, market research, consumer perception, and more. It can also generate reports and supports general queries such as current events and encyclopedic lookups, making it an "intelligent research assistant" suitable for a wide range of scenarios.

数说Social Research is capable of monitoring and analyzing data across the entire web, integrating real-time information such as social media content and user comments. Simply enter a keyword-based instruction, and it will automatically plan the analysis framework and produce a complete report within 30 - 40 minutes. In addition, it automatically generates visualization charts such as sentiment trend charts and volume distribution charts, which can be used directly for creating ppt presentations.

Key Features of 数说Social Research:

• Whole-Web Data Monitoring & Analysis: 数说Social Research integrates real-time information across the entire web, including social media content, user comments, and e-commerce reviews. Once you enter a keyword-based instruction, it automatically plans the analysis framework and generates a complete report within 30 - 40 minutes.

• Visualization Chart Generation: The generated reports include visualization charts such as sentiment trend charts, volume distribution charts, and user focus clustering tables. You can directly download the images for use in PPT presentations, making it convenient for in-house brand teams or agencies to use during marketing reviews and proposals.

• Transparent Data Acquisition Logic: Its data is connected with the DataStory aggregation platform. You can view the data query logic through the chain-of-thought process, and the data can withstand verification.

• Multi-Scenario Application Support: It can be used for tracking hot events, monitoring brand reputation, analyzing marketing strategies, and other scenarios. It helps brands quickly formulate marketing strategies, capitalize on the benefits of trending topics, accurately grasp user sentiment, and analyze the effectiveness of marketing campaigns.

How to Use 数说Social Research

1. Register and Log In: Visit the official 数说Social Research website at https://index.datastory.com.cn/social-research, complete the registration, and log in.

2. Enter an Instruction: In the search box, enter a keyword or a specific question, such as "Brand X's market reputation analysis."

3. Select Data Scope: You can specify the data sources (such as social media platforms, e-commerce platforms, etc.) and the time range to obtain more accurate data.

4. Generate a Report: Click "Start Analysis," and the tool will automatically aggregate data and generate a report, which includes the analysis framework and visualization charts.

5. View Results: Once the report is generated, you can view detailed analysis content, such as volume trends, user sentiment, and competitor comparisons.

6. Download or Share: The report can be downloaded in PDF format and shared directly with team members or clients.

Application Scenarios of 数说Social Research:

• Hot Event Tracking: 数说Social Research can quickly analyze the volume trends, user sentiment, and competitor benchmarking for trending events.

• Brand Reputation Monitoring: Accurately capture user sentiment, analyze a brand's reputation across different platforms, and extract core evaluations.

• Marketing Strategy Analysis: Evaluate the effectiveness of brand marketing campaigns and ad placements, analyze communication reach and user engagement, and provide a basis for subsequent marketing strategy adjustments.

• Product Planning & Innovation: Uncover user needs and pain points to guide product development and innovation.

• Competitor Analysis: Gain in-depth insight into competitors' market performance, user feedback, and marketing strategies, providing a reference for developing differentiated competitive strategies.

• Market Trend Insight: Analyze market dynamics and trends to provide data-driven support for brand strategic planning and decision-making.

As an all-in-one marketing intelligent assistant, 数说Social Research can generate reports with a single click, provide first-hand social media data, self-plan the analysis framework, and cover a wide range of social media scenarios.