Crazy Brief 103

MADBRiEF, founded in 2010, focuses on the fields of marketing, advertising, and creativity. It is an influential vertical media and resource platform within China's advertising and marketing community, headquartered in China. Its main audience includes brand owners, advertising agencies, creative professionals, and media practitioners, offering content such as industry news, case studies, trend insights, and resource matchmaking.

MADBRiEF Products and Services

Targeted at advertisers, agencies, media organizations, and related practitioners, MADBRiEF provides industry news, creative case studies, recruitment information, insight opinions, and marketing trends. The platform offers a website and a client application that support content display and personalized information features. Registered or logged-in users can access interactive features such as comments, and some features require real-name verification before activation.

MADBRiEF Core Content

• Daily Brief: Daily updates on global and local Chinese marketing developments, advertising cases, and brand activities.

• In-depth Cases: Breakdowns of classic or cutting-edge advertising campaigns at home and abroad, analyzing strategy, creativity, media, and performance.

• Trend Reports: Annual or quarterly marketing trend white papers, such as "Gen Z Consumption Trends" and the "AI Marketing Application Report."

• Creative Library: A searchable advertising case database that can be filtered by industry, brand, holiday, technology, and other tags.

• Recruitment / Collaboration: Provides advertising and marketing job postings, creative talent matchmaking, and agency resource matching services.

MADBRiEF User Base

Marketing and brand department staff at brand owners, creative / strategy / account teams at advertising agencies, media platforms and KOLs, marketing technology service providers (MarTech), as well as faculty and students in advertising or communications programs at universities.

If you are a marketing practitioner, MADBRiEF is a website you will prioritize visiting on a daily basis.