36Kr 183

36Kr provides entrepreneurs with startup news, technology news, investment and financing matchmaking, equity investment, fast-track financing and other entrepreneurial services. It is committed to becoming an entrepreneurial service platform that entrepreneurs can rely on, providing entrepreneurs with the best products and services.

Since its founding 10 years ago, 36Kr has accumulated a corporate database of more than 800,000 companies and has served thousands of clients in depth. By the end of 2019, 36Kr's clients covered 24 of the Global Top 100 companies, 59 of China's Top 100 new economy companies, and 47 of China's Top 200 investment institutions.

36Kr has created a number of influential event IPs, including the WISE series, the Investor series, and the Unexpected series, helping local governments, investment institutions, and startups to connect in depth, and has gained wide recognition from users and the industry.

Brand Positioning: A new economy service group with media as its flagship

Brand Slogan: Let some people see the future first

Brand Mission: To report on, serve, and accompany China's new economy participants over the long term, improving the efficiency of Chinese business

Brand Vision: The core of media will never change, while the boundaries of media continue to expand

Keywords: Forward-looking, In-depth, Professional, Connecting

Core Audience: Six major communities (startups, Internet giants, traditional enterprises, investment institutions, local governments, and individual users)

36Kr is committed to providing value for its core audience: providing readers with cutting-edge information, providing startups with financing guidance, providing investors with project guidelines, enhancing brand influence for Internet giants, providing innovation and digital transformation solutions for traditional enterprises, and offering investment promotion for local governments.