Magnetic Engine: Kuaishou's Commercial Marketing Platform 268

Cili Engine (Magnetic Engine) is Kuaishou's commercialized marketing service platform. It owns a series of advertising products, commercial services, tools, and platforms including Cili Juxing (Magnetic Stars), Cili Jinniu (Magnetic Taurus), and In-feed Ads, helping brands build a new marketing home on Kuaishou. In 2021, Cili Engine proposed a new positioning of "New Marketplace Commerce." Within an ecosystem that has broad reach in the public domain, stickiness in the private domain, and a closed loop in the commercial domain, brands can continuously achieve four major values on Kuaishou: expansion, connection, operation, and insight.

Features of Cili Engine:

• Advertising Products: Cili Engine provides a variety of advertising products, including In-feed Ads, Cili Juxing, and Cili Jinniu, helping brands run effective ad campaigns on the Kuaishou platform.

• User Insight: Through data analysis, Cili Engine can gain an in-depth understanding of user behaviors and preferences, thereby optimizing advertising strategies.

• Full-Link Delivery Capability: Cili Engine supports full-link management from ad creative to delivery performance, ensuring that advertisers can monitor and adjust their advertising strategies in real time.

• Cili Engine Open Platform: Provides developer tools and APIs to help brands and developers better leverage the capabilities of Cili Engine.

Role of Cili Engine:

Ad Delivery and Promotion: Cili Engine provides a platform that enables brands to accurately promote their products or services to target users through formats such as In-feed Ads. These ads appear in prominent locations such as the Discover page of the Kuaishou app, with clear ad labeling.

Precise Targeting and Audience Insight: Leveraging big data analysis and artificial intelligence technologies, Cili Engine helps advertisers set up refined targeting strategies—such as region, age, gender, and interests—and even achieve more complex audience filtering through tools like Wanxiang DMP, ensuring that ad content reaches the user groups most likely to convert.

Content and Creative Support: Cili Engine encourages creative production and, empowered by AI, provides resources such as creative inspiration libraries and asset libraries to help creators and advertisers generate eye-catching content.

Combination of Public and Private Domain Traffic: It builds an integrated system combining public and private domain traffic—leveraging Kuaishou's massive daily active users for large-scale exposure while promoting the establishment and maintenance of private domain traffic through programs such as Kuai Jie Dan and the Creator Incentive Program—to form a closed-loop marketing chain.

Marketing Closed Loop and Performance Optimization: Cili Engine focuses not only on ad delivery but also on full-link optimization from exposure to conversion. Through data analysis and intelligent management, it helps brands improve sales conversion and form a complete marketing closed loop.

Brand Symbiosis and Value Creation: Through equal empowerment, Cili Engine enables brands of all sizes to find their place within the Kuaishou ecosystem, enhancing brand market appeal through co-created content and mutual commercial success.

Cili Engine also includes multiple ad formats such as In-feed Ads, brand ads, and performance ads to meet the needs of different brands. Through these ad formats, brands can achieve precise targeting on the Kuaishou platform and improve ad exposure and click-through rates.