Magnetic Smart Investment (Cili Zhitou) 78

Cili Intelligent Investment (磁力智投) is a core component of Kuaishou advertising, providing an intelligent platform for ad planning, delivery, and management. It helps advertisers precisely target their ads and optimizes based on user interests and behaviors. Cili Intelligent Investment is applicable to a variety of scenarios, such as off-site引流, e-commerce closed-loop, and influencer marketing. It supports customized delivery solutions to enhance advertising effectiveness.

Main Features of Cili Intelligent Investment:

• Ad Planning: Advertisers can create ad campaigns on the platform, setting delivery schedules, budgets, bids, and targeting conditions.

• Precise Targeting: Leveraging the rich user data of the Kuaishou platform, Cili Intelligent Investment can perform precise ad targeting based on user interests, age, gender, and other characteristics, thereby improving ad effectiveness and conversion rates45.

• Diverse Ad Formats: The platform supports multiple ad formats, including image-text ads, video ads, and in-feed ads, meeting the needs of different advertisers45.

• Intelligent Delivery: Through advanced algorithms and machine learning technology, Cili Intelligent Investment enables intelligent ad delivery, automatically optimizing ad strategies to improve performance5.

• Data Analysis and Reporting: Provides detailed data analysis and reporting features, helping advertisers monitor and analyze ad delivery performance in real time, including metrics such as click-through rate, impressions, and conversion rate5.

• Billing Methods: Supports multiple billing methods, such as CPC (Cost Per Click), CPA (Cost Per Action), and OCPA (Optimized Cost Per Action), allowing advertisers to choose the billing method that suits their needs.

Cili Intelligent Investment Ad Delivery Process:

• Account Opening: Open an account through Kuaishou official or an agent.

• Top-Up: Add funds to the account as the ad budget.

• Qualification Review: Ensure the legality and authenticity of ad content.

• Create Ad Campaign: Choose the ad objective, set delivery schedule, budget, etc.

• Create Ad Creative: Includes ad copy, images, or videos.

• Submit for Review: Ensure ad content complies with platform guidelines.

• Ad Delivery: Start delivery after passing review.

• Monitoring and Optimization: Make optimization adjustments based on data.

Advantages and Disadvantages of Cili Intelligent Investment:

• Precise Targeting: Leverages Kuaishou platform user data for precise ad targeting.

• Diverse Ad Formats: Supports multiple ad formats including image-text, video, and in-feed.

• Intelligent Delivery: Optimizes ad strategies through algorithms and machine learning technology.

• Data-Driven Decision-Making: Provides rich data analysis and reporting features.

• Platform Data Dependency: Ad effectiveness depends on Kuaishou platform user data.

• Competitive Pressure: Numerous advertisers lead to intense competition.

Applicable Scenarios for Cili Intelligent Investment

• Off-Site Traffic引流: Suitable for off-site traffic引流 scenarios.

• E-commerce Closed-Loop: Supports closed-loop e-commerce ad delivery.

• Influencer Marketing: Applicable to influencer marketing scenarios.

• Customized Delivery Solutions: Delivery solutions can be customized based on needs.

• Efficient Goal Achievement: Helps advertisers efficiently achieve their advertising goals.

Cili Intelligent Investment Billing Methods:

• CPC: Cost Per Click.

• CPA: Cost Per Action.

• OCPA: Optimized Cost Per Action.

• Flexible Selection: Advertisers can choose billing methods based on their needs.

• Improved Conversion Rate: Different billing methods can improve ad conversion rates.

Cili Intelligent Investment underwent a new upgrade in 2024, introducing AIdigital human live-streaming capabilities, optimizing delivery performance, improving operational efficiency, and expanding marketing scenarios. New conversion goals such as activation-day-2 retention and component clicks were added, further enhancing its competitiveness in the live-streaming marketing field.