Yunxuan Alliance: Tencent's Official CPS Promotion Platform 39

Yunxuan Alliance is a CPS (Cost Per Sale) promotion platform launched by Tencent. By integrating traffic and quality products across the entire network, it helps merchants boost sales while offering generous commission income to promoters. Yunxuan Alliance supports merchants in promoting products through channels such as WeChat Official Accounts, making operations simple with no need to separately upload products. It has attracted more than 200 leading stores and over 1,100 brands to join, becoming an ideal choice for both merchants and promoters.

Key Features and Services of Yunxuan Alliance:

• Integrated Marketing Platform: Yunxuan Alliance, as an official CPS (Cost Per Sale) promotion platform launched by Tencent, integrates full-domain traffic resources across Tencent's social network and content ecosystem, including mini-program merchants within the WeChat ecosystem, as well as e-commerce shopping guide platforms, overseas shopping communities, and social distribution channels.

• Public and Private Domain Co-Management Service: It provides system integration services that enable brands to sync their products to Yunxuan Alliance with one click. Through social distribution and content-driven traffic strategies, products are promoted across traffic scenarios both within and outside Tencent, achieving growth in private domain scale and effective utilization of public domain traffic.

• Brand Growth Engine: Yunxuan Alliance provides brands with a deterministic growth path through an efficient traffic matching and conversion mechanism. It not only connects supply and demand but also offers customized operational consulting, product placement, data analysis, and advertising optimization services based on the brand's different development stages and business goals.

• Full-Chain Business Closed Loop: The collaboration between Weimob Marketing and Yunxuan Alliance further strengthens this closed loop, forming a complete chain from "marketing-conversion-sedimentation-operation," helping brands precisely reach target users and achieve continuous conversion and repeat purchases.

• Technology and Data Support: Leveraging marketing technology tools such as CID, DMP, Data Magic Cube, CDP, and Wai, Yunxuan Alliance and Weimob Marketing jointly provide data-driven marketing solutions for brands, improving advertising effectiveness and achieving rapid GMV growth.

• Cooperation Model and Advantages: Yunxuan Alliance provides standardized product middle-platform interfaces and diversified traffic channels. Through flexible cooperation mechanisms, it helps brands quickly integrate and achieve sales growth while creating earning opportunities for promoters.

Promotion Methods of Yunxuan Alliance

• Social Viral Promotion: Product promotion through social networks to enhance trust and conversion rates.

• Content Creator Collaboration: Content creators associate relevant products when publishing content and earn revenue sharing upon successful transactions.

• Multi-Channel Placement: Merchants can sync products to the Tencent CPS Product Advertising Platform for multi-channel placement.

• Precise User Targeting: Leveraging Tencent's traffic ecosystem to precisely reach target users.

• Discount and Rebate Strategy: Enhance transaction conversion through discounts and rebates, driving brand sales growth.

Onboarding Process for Yunxuan Alliance

• Apply for an Account: Merchants need to apply for a Tencent CPS Product Advertising account and a Tencent Data account.

• Complete Authorization: Merchants need to complete authorization for the data and CPS advertising accounts.

• Product Sync: Merchants can sync products to the Tencent CPS Product Advertising Platform with one click.

• Select Store: Merchants need to select the store for product promotion; currently, only one store can be selected.

• Data Sync Management: Merchants need to enable the data sync management button to complete the product information synchronization.

Onboarding Requirements for Yunxuan Alliance

• Basic Eligibility Requirements: Enterprises that comply with relevant national laws and regulations and possess basic business qualifications, accept the Tencent Cloud Cooperation Agreement, and conduct business cooperation in accordance with the mutually binding terms of the agreement.

Yunxuan Alliance, as an important platform launched by Tencent Smart Retail, focuses on helping brands and merchants achieve efficient integration and growth of public and private domain traffic.