Suike App: iQIYI's New Vibrant, Diverse Video Community 83

SuiKe APP is a brand-new exciting and diverse video community product launched by iQIYI. The main purpose of SuiKe APP is to provide users with rich video, creative sharing, and community interactive experiences.

Main Features of SuiKe APP:

• Short Video Content: Covers a variety of types including games, animation, and entertainment.

• Children's Content: Provides a rich collection of children's animation and educational videos, and is the largest online children's video content distribution platform in China.

• Creator Support: Supports the development of content creators through a comprehensive creator incentive program, providing data analysis and operational support.

• Short Drama Channel: Launches short dramas of various themes, including modern romance, urban counterattack, ancient style time travel, etc.

• Community Interaction: SuiKe is not just a video playback platform, but also a community that encourages interaction between users. Users can discuss content they are interested in, share their own opinions, and form social networks based on common interests.

SuiKe APP Community Features:

Discussion Area Function: SuiKe imitates the social models of Baidu Tieba and Bilibili, allowing users to initiate discussions around video content and share personal feelings and opinions. This provides users with a space to express their views on video content, forming discussion circles around specific videos or topics.

Universal Posting and Management: Although all users are encouraged to participate in discussions, in order to maintain the community atmosphere, certain thresholds may be set, such as activity score requirements, to limit the spread of negative content. At the same time, by adding a downvote function, users can express their dissatisfaction in a mild way without directly triggering confrontation.

Personalized Product Design: SuiKe designs its products based on user interests and community characteristics, such as the check-in activities of the Slime community, which not only increases user stickiness but also promotes personalized interaction. For specific communities, such as LPL esports events, schedule viewing functions may be added to meet the needs of specific user groups.

Learning from Bilibili: Drawing on Bilibili's community management experience, such as membership thresholds and the small black room mechanism, SuiKe may implement similar measures to create a healthy community environment while encouraging users to participate in content creation and sharing, enhancing their sense of belonging.

Dynamic Tab and Celebrity Exclusive Channels: In the updated version, SuiKe has added a Dynamic Tab, allowing users to keep up with the latest updates of the accounts they follow, as well as celebrity exclusive channels to strengthen the interaction between fans and celebrity creators.

SuiKe APP Creator Support:

• Chasing Light Plan: Includes Spark, Star Light, Star Brilliance, and Star River plans to support creator growth.

• MCN Agency Support: Supports MCN agencies through the QiYao and QiJu plans.

• Creator Conference: Regularly holds creator conferences to share creative experiences and strategies.

• Revenue Sharing Strategy: A revenue sharing model centered on effective video playback duration.

• Incentive Measures: Incentivizes outstanding creators through traffic and cash support.

SuiKe APP is available for download on the App Store and app stores such as Yingyongbao.