Klorui: Authoritative Analytics Tool for the Self-Media Industry 103

TopKlout (克劳锐), founded in 2014, is a third-party data monitoring institution for self-media value ranking and copyright brokerage management jointly invested and established by Sina Weibo, 360, UC, and the IMS New Media Business Group. It is a leading provider in China. Leveraging cross-platform, full-dimensional self-media data and deep industry research experience, it focuses on big data analysis in the self-media field, providing integrated solutions for the entire self-media industry chain's development, commercial value mining and monetization, as well as copyright economy management.

TopKlout also publishes industry development research white papers, analyzing the current state and trends of the MCN industry, helping users gain insights into industry developments. In addition, the TopKlout Index is a data service tool that supports KOL data performance queries and cross-platform data integration viewing.

Main services provided by TopKlout:

• Self-Media Value Ranking: With its professional data analysis capabilities, TopKlout provides authoritative value rankings for self-media, helping them understand their position and value within the industry.

• Copyright Economy Management: TopKlout offers copyright protection services, including copyright monitoring and rights protection support, helping self-media protect the copyright of their original content and prevent infringement.

• Commercial Value Mining and Monetization: Through evaluation, partnerships, and other means, TopKlout helps self-media achieve commercial value mining and monetization, including the construction of licensing fee platforms and the conversion of commercialized content into copyright assets.

• Data Support and Analysis: TopKlout possesses professional big data analysis capabilities in the self-media field, providing data support and analysis for them to optimize content and commercial decisions by better understanding user preferences and market trends.

• Industry Research Reports: TopKlout regularly publishes industry research reports, such as the "2022 TopKlout China Content Institution (MCN) Industry Development Research White Paper" and the "2022 New Youth Consumption Guide," providing self-media with industry insights and trend analysis to help them grasp industry developments and formulate strategic plans.

• Resource Matching and Cooperation: As a bridge connecting self-media with brands and advertisers, TopKlout provides resource matching and cooperation opportunities, helping self-media expand commercial partnerships and achieve brand collaborations and advertising revenue.

• Copyright Litigation Support: TopKlout offers copyright litigation support for self-media, including legal consultation and litigation representation, helping them effectively defend their rights when facing copyright infringement.

TopKlout conducts data mining and industry research based on cross-platform, full-dimensional self-media data, providing deep insights into the self-media industry. Its data service tools include KOL data performance queries, KOL resource recommendations, and advertising auxiliary resource package construction. TopKlout also publishes industry development research white papers analyzing the current state and trends of the MCN industry.

With its powerful data system and cross-platform data integration capabilities, TopKlout provides a series of in-depth insight data and reports for the self-media industry, promoting the healthy development of the industry. Its series of in-depth industry observation reports, such as the "China MCN Industry Development Research White Paper," provide important references and guidance for the industry.