Xinhong: Xiaohongshu Data Analytics Tool 112

XinHong is a data analysis tool for Xiaohongshu launched by Newrank. It publicly releases authoritative Xiaohongshu vertical rankings. It not only provides search functions for Xiaohongshu and notes, but also offers comprehensive data services for Xiaohongshu traffic operations and brand seeding advertising, helping Xiaohongshu creators operate and monetize, as well as supporting brand marketing and promotion.

What can XinHong do?

• Find creator accounts: XinHong provides custom filtering based on a massive database of 3 million+ creators, as well as regional influencer rankings, certified influencer rankings, follower growth rankings, and commercial interaction rankings, helping you quickly discover industry-leading accounts, premium advertising accounts, and potential grassroots accounts.

• View viral notes: Popular notes are updated daily. The viral notes rankings help you explore patterns behind viral content, the commercial notes rankings help you observe competitor advertising trends, and the official popular rankings help you discover official traffic support secrets.

• Track recent trends: Hot search keywords, topics, note content tags, and brand hot search keywords are all available, assisting you with content topic selection and keyword insertion for more efficient traffic acquisition.

• Brand marketing: XinHong provides data on brand seeding notes, commercial notes, category analysis, collaborating creators, and public opinion analysis. It helps you quickly discover recently promoted brands, analyze brand promotion strategies, identify key seeding creators for brands, and get ahead in brand marketing planning.

• Commercial advertising: Provides scenario-based tools for pre-advertising account selection, in-advertising monitoring, and post-advertising reporting, helping you close the loop on advertising data.

• Competitor monitoring: Provides customizable real-time monitoring tools for multiple scenarios including opportunity discovery, competitor monitoring, and advertising tracking, meeting your diverse data monitoring needs and keeping you informed of competitor advertising activities in real time.

Main features and advantages of XinHong:

1. Brands & Merchants

Seeding traffic overview: Observe seeding activity within the field. Understand popular content and audience profiles through data on seeding notes, commercial notes, and seeding creators, and grasp industry promotion trends.

Influencer search: Narrow your search based on author category, follower profile, data performance, and advertising pricing to help find candidate accounts.

Brand campaign management: Independently create advertising plans. Monitor and manage note advertising data in real time through note import and cost settings, and evaluate advertising performance.

Brand advertising analysis: Search by competitor name and keywords to efficiently track competitor advertising activities. Analyze advertising strategies, replicate successful experiences, and reduce trial-and-error costs.

2. Xiaohongshu Creators

• Note search: Provides 100+ refined categories and multiple advanced filter conditions, helping you find more analyzable cases and improving account content quality.

• Hot search keyword rankings: Provides daily, weekly, and monthly hot search keyword rankings for reference, allowing you to choose recent trending topics as content creation directions.

• Search ranking query: Determine the indexing status of published notes. Enter the note link and keywords, and the system intelligently generates a detection report.

3. MCN Agencies

• Account management: Efficiently manage accounts under your portfolio. Optimize account operation strategies through XinHong's account data, content data, and follower data features.

4. Data Analysis Dimensions

• Account data: View basic account information, follower count, content count, and interaction count. Use the account comparison analysis feature to understand your own strengths and weaknesses.

• Note data: Search Xiaohongshu notes from the past 90 days. View the performance of notes in the same field through note classification, publishing time, and content characteristics; find more targeted outstanding notes to gain creative inspiration through advanced filtering.

• Brand data: Understand competitor advertising strategies and optimize your own plans. Search brand names and set keywords to view advertising activities within a specified time period; use analysis reports to grasp competitor recent advertising intensity and strategies.

5. Industry Trend Insights

• Seeding traffic overview: View seeding data trends across industries. Provides audience distribution by gender, region, age, and interest, helping you understand industry trends.

• Global search: Influencer/Brand/MCN agency search: Through XinHong's homepage search module, you only need one keyword to quickly find relevant information.

• Industry rankings: Influencer/Note/Brand quality rankings: Provides 13+ quality rankings covering multiple categories including influencers, viral notes, brands, and categories, supporting classification, statistical periods, and data export functions.

6. Brand Marketing Advertising Analysis and Reports

• Enabling refined brand advertising: When conducting commercial advertising on Xiaohongshu, data analysis and review are very important. An effective analysis report contains pre-advertising and post-advertising data for the entire advertising cycle.