Kegua: Video Content Asset Management System 93

Kegua is a video content asset management system, designed specifically for content production teams. It covers content production, task collaboration, review, asset management, matrix distribution, and asset performance tracking.

Kegua focuses on video content creative asset management, helping video content assets accumulate into a unified enterprise management system. It is committed to helping enterprises with the full lifecycle of asset management and analysis, including video production, video review, video content management, video distribution, asset monitoring and analysis, project ROI review, and content team performance evaluation—empowering enterprises to operate content management with precision.

Unified Content Management & Permission Isolation

Centrally store enterprise creative assets online, record production personnel, enable resource sharing and unified management, and reduce content operation costs

• Record asset production personnel: clearly know who produced the assets, supporting roles such as screenwriter, cinematographer, editor, operator, and model

• Custom groups and tags: group by category, usage method, etc.

• Project/organization permission isolation: project-based management with personnel permission isolation

Internal + External Online Collaborative Review

Online review of internal and external assets, online review and delivery of client projects

• Internal and external multi-person online collaboration with manual annotations: internal review + client review sharing

• Frame-accurate annotations, supporting annotations on specific time points and time ranges

• Qianchuan pre-review: pre-review in the production stage, helping content teams promptly identify homogeneous/invalid assets

• Robot collaboration: combined with robots, automatically forward notifications to the next reviewer in the workflow for efficient team collaboration

Multi-platform Distribution

One-click distribution to multiple platforms and ad accounts, supporting Qianchuan, AD, Douyin, Kuaishou, etc.

Asset Monitoring & Analysis

Track asset performance across Qianchuan, all-channel, profile pages, and Xiaodian Suixintui placements, with automatic identification of viral/potential/premiere/high-quality assets

• Identify viral assets: custom viral metrics to automatically identify viral assets

• Aggregated analysis of assets across multiple ad accounts with report generation: aggregated asset analysis with customizable report generation

• Campaign alerts: custom alert metrics to promptly discover and adjust campaigns

Project ROI Review & Employee Performance Evaluation

Automatically track project and employee periodic conversions, facilitating ROI optimization and employee performance evaluation

• Project ROI analysis: understand project ROI and conversions to support optimized decision-making

• Employee ROI analysis: track periodic employee production and placement conversions as the basis for performance evaluation and incentives

Production Task Tracking

Help enterprise managers keep track of project progress and employee production status, and understand project & employee productivity

• Project dashboard: managers can easily monitor monthly project goals and completion status

• Employee dashboard: managers can easily monitor employee productivity and comparative rankings

• Task dashboard: task collaboration to keep track of employee task status in real time

Kegua is a brand under Hangzhou Mianchao Information Technology Co., Ltd. The company is a full-lifecycle social media service provider, dedicated to applying new technologies such as big data and ai to social media marketing and e-commerce, driving brand growth through data and technology.