Huibostar: Baidu's Multi-Agent AI Digital Human Platform
Huibostar: Baidu's Multi-Agent AI Digital Human PlatformIntroduction
What is Baidu Yi Jing
Baidu Yi Jing, formerly known as Huiboxin (慧播星), is a full-scenario multi-agent AI digital human platform launched by Baidu. Built on the ERNIE large model, proprietary digital human models, and a multi-agent collaboration architecture, it integrates digital human images, voices, scripts, live streaming, video, and interactive capabilities into a single platform. Enterprises don't need real people on camera or professional teams to create cost-effective digital avatars that can speak, sell products, and interact with audiences.
Baidu Yi Jing primarily covers three areas: digital human live streaming, digital human video, and real-time interaction, serving over 30 industries including e-commerce, brand marketing, education, government affairs, healthcare, and cultural tourism. By the end of 2025, it had more than 100,000 digital human hosts, served over 100,000 cumulative customers, and helped 80+ enterprises expand overseas. According to the Frost & Sullivan report, it ranked first in China's AI digital human market share and first in overall product strength for two consecutive years, with approximately 8.1% market share in 2025.

Core Features
Digital Human Live Streaming: Replicates real-person live streaming workflows, supporting product selection, display, pricing, and shopping cart setup; enables real-person cloning, one-click streaming, and intelligent switching across multiple products and scenes; script mode aligns tone, expressions, and gestures; the AI brain autonomously orchestrates multiple role-based agents based on real-time data.
Digital Human Video: Full-process AIGC video creation with AI real-person cloning, AI script assistant, and intelligent mixed editing, automating everything from topic selection to finished video, including short drama tools.
Real-Time Interactive Digital Human: Hyper-realistic enterprise digital avatars with response latency < 2 seconds, supporting multimodal real-time generation, real-world perception, 24-hour long-term memory, and emotion recognition.
Image/Voice/Digital Human Generation: AI-customized appearance, voice cloning, and direct digital human setup.
AI Script/Script Writing: Automatically generates live streaming scripts and interactive Q&A content based on product detail pages.
Market Opportunities/Trend Insights: Provides product selection, industry trends, and creative inspiration.
Asset Management: Unified management of image and voice libraries with subscription-based usage.
Why Choose Baidu Yi Jing
Solid Technical Foundation: ERNIE large model + specialized digital human models + multi-agent collaboration, ensuring reliable script generation and semantic understanding.
Full-Link Integration: Images, voices, scripts, live streaming, video, and interaction all in one place—no need to piece together multiple platforms.
Cost Reduction & Efficiency: Public data shows an average 29% increase in live streaming conversion rates, 150% improvement in delivery efficiency, and approximately 63.3% reduction in production costs.
Strong Realistic Interaction: Real-time interaction response < 2 seconds, with long-term memory and emotion recognition, delivering an experience close to real human interaction.
Overseas Expansion Capability: The international version supports 12 major languages with native-level lip-sync matching, has helped 80+ enterprises go overseas, and was featured at the 2026 China International Fair for Trade in Services.
Ecosystem Compliance: Integrated with Baidu Search and the ERNIE ecosystem, holding qualifications for audio-visual programs, online culture, and internet news services; ranked first in market share.
Multi-Platform Support: Available across Windows / Mac / Android / iOS platforms.
Application Scenarios
E-commerce Live Streaming & Sales—One-click streaming, 24/7 uninterrupted broadcasting, automatic product and scene switching.
Content Creation/Short Video & Short Drama—Talking-head videos, batch mixed editing, brand promotional materials.
Education & Training—Online course explanations, AI instructor interactive teaching.
Customer Service & Shopping Guidance—Smart customer service, after-sales guidance, government/medical triage.
Brand Communication & Virtual IP—Brand digital humans, virtual hosts, news anchors.
Overseas Expansion & Cultural Tourism/Government Affairs—Multilingual live streaming sales, cultural tourism live streaming, government digital docents.
How to Use Baidu Yi Jing
Register & Log In: Visit huibo.baidu.com, scan QR code or log in via SMS with your Baidu account, then go to "My Subscriptions" to activate capabilities.
Create Avatar: Go to "Assets—Avatar," choose a preset avatar, or use AI customization or real-person cloning.
Clone Voice: Select voice style in "Assets—Voice," or perform voice cloning.
Configure the Brain: Use the AI script assistant/script writing tool to generate live streaming scripts and interactive Q&A content, and set up the knowledge base.
Set Up Live Streaming Room/Configure Video: AI generates backgrounds, overlays, and video materials, with interactive settings configured.
Go Live/Export Video: One-click start digital human live streaming, or export digital human video; real-time interaction scenarios can be directly accessed and deployed.
FAQ
Q: Do I need to appear on camera or use professional equipment?
A: No. It supports real-person cloning and generative digital humans. Click "One-Click Streaming" to start automatic live streaming.
Q: Are basic features free?
A: Basic features are available for free trial. Advanced capabilities (HD cloning, long-duration streaming, exclusive voices, etc.) require a subscription to unlock. Overseas/enterprise versions have separate PaaS pricing based on usage volume.
Q: Which platforms are supported for distribution?
A: Compatible with mainstream e-commerce and short video platforms; the international version covers TikTok, Shopee, Lazada, Alibaba International, and more.
Q: Can the digital human answer audience questions in real time?
A: Yes. The real-time interactive digital human responds in < 2 seconds, with long-term memory and emotion recognition support.
Q: How is compliance ensured?
A: The platform holds qualifications for audio-visual programs, online culture operations, and internet news services, and complies with regulations such as medical digital human usage rules.
Baidu Yi Jing VS Competitors
| Dimension | Baidu Yi Jing | Zhihu AI | iFlytek Zhizuo | Volcano Engine Digital Human | Silicon-Based Intelligence |
|---|---|---|---|---|---|
| Positioning | Full-scenario multi-agent, integrated live streaming + content + interaction | Cinema-grade ultra-realistic cloning, full-link compliance & risk control | Leading voice naturalness, knowledge payment/government broadcasting | Deep integration with Douyin ecosystem and massive traffic investment | Established large-scale deployment, strong in government & enterprise |
| Live Streaming Capability | Script-driven, AI brain autonomous scene control, strong product/scene switching | 7×24 multi-platform streaming, low account ban rate | Strong in voice-driven, medium live streaming depth | Weak adaptation for non-Douyin platforms | Strong customization, slightly higher learning curve for beginners |
| Technical Foundation | ERNIE large model + multi-agent | Proprietary synthesis | Spark large model, 60+ languages | Douyin algorithm + cloud | Proprietary image/voice |
| Learning Curve | Low, full-link integration | Medium | Medium | Low (limited to Douyin ecosystem) | Medium-high |
| Ecosystem Advantage | Search/ERNIE ecosystem, 12 languages for international expansion | Multi-platform compliant distribution | Full national standard certification | Douyin traffic | Government & enterprise channels |
| Shortcomings | High consumption for advanced human-like voices | Relatively new brand ecosystem | Weak live streaming sales conversion | Weak cross-platform capability | Medium flexibility for small and medium customers |
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