Huoshaoyun Data: Bilibili Analytics for Brand Marketing Decisions 129

Fire Cloud Data (火烧云数据) is a platform focused on data analysis for Bilibili, offering comprehensive data query and analytics services for the site. It aggregates data from millions of UP主 (content creators), helping brands make full-funnel marketing growth decisions—from pre-investment planning to performance measurement. Fire Cloud Data provides features such as user group analysis, user portrait analysis, UP主 ranking lists, and data on viral videos, enabling brands to quickly find high-quality UP主 resources, gain insight into competitors' placement strategies, and monitor ad performance.

Fire Cloud Data Features and Applications:

• UP主 Data Query: Users can use the Fire Cloud Data platform to find high-quality UP主 resources and view detailed information such as follower count, activity level, and historical works.

• Bilibili Traffic Analysis: Provides overall Bilibili traffic distribution and data trends across different sections, including playback and publishing volumes, helping users gain insight into the overall dynamics and traffic distribution patterns of Bilibili.

• User Portrait Analysis: The platform offers user group analysis and portrait analysis to help brands understand the characteristics of their target audience, such as age and gender.

• UP主 Comparison Reports: Compares two UP主s' follower portraits, commercial value, playback data, and more, helping brands and advertisers find better-matched UP主s for placements.

• Ad Performance Monitoring: Fire Cloud Data can monitor ad placement performance in real time, providing historical work monitoring reports and brand integration analysis to help brands evaluate the actual effectiveness of their ad placements.

• Competitor Intelligence Insights: By analyzing competitors' placement strategies and results, Fire Cloud Data helps brands optimize their own marketing strategies.

• Trending List Analysis: Analyzes videos on Bilibili's popular video ranking charts from dimensions such as high-frequency keywords, section distribution, duration distribution, playback volume distribution, and publishing time distribution.

Fire Cloud Data Use Cases:

• Screening High-Quality Accounts: Brands can leverage Fire Cloud Data's "Hot Materials" and "Search UP主" features to filter suitable UP主 resources based on product keywords, user portraits, or content direction.

• Data Analysis and Management: Operators and advertisers can centrally manage retained data, view changes in UP主 data they follow, work data, and ad placement conversion, improving data lookup efficiency.

• Account Operation Skills Improvement: Operators can view account basic data, work portraits, data overview, operational data, etc., and improve account operation skills through data analysis.

• Ad Placement Performance Monitoring: Brands and advertisers can monitor ad placement performance, including changes in UP主 followers and work data, to optimize ad placement strategies.

Fire Cloud Data is committed to providing accurate data services for UP主s, brands, and merchants on Bilibili, helping them improve video content quality, analyze video data, conduct ad placements, and achieve marketing growth.