WeChat Red Packet Cover Open Platform: Custom Animated Covers
WeChat Red Packet Cover Open Platform: Custom Animated CoversIntroduction
The WeChat Red Packet Cover Open Platform is a paid custom cover platform offered by WeChat Red Packet to brand owners. Here, authenticated customizers can independently design cover styles, create cover stories, pay to customize exclusive red packet covers, and distribute them to WeChat users through their own channels. After receiving a cover, users can use it when sending red packets on WeChat.
WeChat Red Packet Cover Open Platform URL:https://cover.weixin.qq.com/

The WeChat Red Packet Cover Open Platform provides customizers with the following capabilities:
Stronger brand presence: Brand elements are stably displayed throughout the entire process of sending and receiving red packets, fully showcasing the brand's power.
Fully open customization: The style is entirely up to you, creating an exclusive look.
Exclusive cover stories: A brand-new product format that tells the story behind the team, building brand appeal.
Better user reach: Integrate brand communication into every holiday greeting of WeChat users, gaining billions of impressions.
Flexible cover distribution: Multiple cover distribution methods for precise and effective delivery.
Quick purchase tracking: Real-time data updates, convenient reorders, supporting a variety of campaign scenarios.

How to customize a WeChat Red Packet Cover:
Step 1: Register. To customize a red packet cover, you first need to register a platform account. The WeChat Red Packet Cover Platform is currently open to WeChat Official Account users who have completed enterprise verification in mainland China, as well as individual users of Video Accounts / Official Accounts with at least 100 followers.
Step 2: Customize the cover and upload the cover customization information, including material images, cover short name, brand logo, cover story materials, and relevant supporting documents.
Step 3: Submit for review. After completing the cover customization, submit it to the WeChat team for review.
Step 4: Make payment. Once approved, select the number of users for the red packet cover and complete the payment to generate the order.
Step 5: Distribute the cover. After the order is successfully placed, a red packet cover QR code, redemption codes, and claim links can be generated. Users can use them when sending red packets after claiming.
How to publish a WeChat Red Packet dynamic cover?
Step 1: Create the cover materials. Log in to the WeChat Red Packet Cover Open Platform on the computer: https://cover.weixin.qq.com
Step 2: Go to "My Red Packet Covers" and click "Customize Cover".
Step 3: Upload the designed dynamic materials.
Step 4: Complete the other customization information, confirm the preview effect, and submit it to the WeChat team for review.
WeChat Red Packet Cover Production Specifications:
The cover image can be an image, video, or PNG sequence frame. The material production specifications are as follows:
| Image | Video | PNG Sequence Frame | |
| Material Effect | Static | Dynamic | |
| Production Specifications | ·Format: PNG/JPG/JPEG·Width & Height: 957×1278 pixels. The platform supports image cropping, and images of other sizes can be cropped before use·File size: No more than 500KB·Color space configuration: sRGB is recommended | ·Format: MP4·Width & Height: A 3:4 aspect ratio is recommended; resolution below 4K (width & height: 2160×3840)·Duration: 1s to 3s. The platform supports video cropping; videos within 60s can be cropped to 1s to 3s before use·File size: No more than 20MB·Frame rate: Within 30fps·Bit rate: No higher than 3000kbit/s·Video codec: H.264/AVC·YUV format: 420 | ·Width & Height: 957×1278 pixels;·Number of frames: No fewer than 24 images and no more than 72 images;·Export requirements: Export the video (1s to 3s) as a sequence frame at a 24fps frame rate; name each PNG image with 5 consecutive digits in playback order, e.g., 00001.png, 00002.png…;·File size: Package all images into one ZIP file for upload; the compressed package should not exceed 50MB; |
| Remarks | It is recommended to use the Chrome browser to upload dynamic materials |
WeChat Red Packet Cover Open Platform Access Scope:
Currently, the platform is only open for registration to Official Account users in mainland China who have successfully registered through the WeChat Official Account Platform and completed enterprise verification, or to individual Video Account / Official Account users who have successfully registered and have at least 100 followers. In addition, registration is temporarily not open to entities related to religion, tobacco, medical care, foods for special medical purposes, medical devices, pesticides, veterinary drugs, health foods, and pharmaceuticals.
Related News:
WeChat Red Packet Cover Open Platform Launches "Paid Cover" Feature!
WeChat Red Packet Cover Customization Launch and Usage Guide
Script Planner Assistant▸
AI Apps
AI News