Alimama Typeface 84

Leveraging years of expertise in vector character processing and accumulated ai technology, Alimama has established the Alimama Zhi Zao Zi (Smart Font Foundry) initiative. This initiative completes the Creative Center's capabilities in type design. Guided by the philosophy of "Rooted in Commerce, Benefiting Merchants," it continuously develops marketing font libraries for commercial use and offers them to Alibaba merchants permanently free of charge. This will save merchants nearly tens of millions in font licensing fees, while also eliminating the cumbersome copyright application process—reducing costs and improving efficiency for business operations, and taking design-empowered commerce to the next level.

Alimama Zhi Zao Zi studies the veins of type design across ancient and modern times, spanning the long river of history, inheriting the genetic code of Chinese characters, and exploring the deep aesthetic principles of Chinese culture.

It marks a new starting point for type design through AI intelligence, achieving breakthroughs and innovations with a mindset that honors the past while embracing the present. Extending and creating anew beyond previous boundaries.

Developing fonts that keep pace with the times and adapt to today's multi-modal media to meet commercial needs.

Decoding the mysteries of type design through intelligent encoding and exploring the infinite possibilities of characters through smart aesthetics.

Showcasing fonts in countless forms and reaching every commercial scenario, Alimama Zhi Zao Zi is rooted in commerce, benefits merchants, and creates better experiences and greater value for business.