Douyin Trends & Strategy for 2023 87

The new changes and directions of Douyin in 2023. If you want to monetize on Douyin, you must understand the policies and grasp the direction. Today's article is all about practical insights—we recommend you like and bookmark it, and read it repeatedly.

   1. To succeed on Douyin in 2023, you need to understand these three new changes

(1) Traffic distribution is becoming more equal. The country advocates for common prosperity, and in fact various platforms have made many directional attempts around this policy—for example, more new farmers from the three rural (agriculture, rural areas, and farmers) track have emerged.

More local businesses have started receiving more traffic, more factories have gained traffic support for their livestreams, and the era when top influencers and celebrities could monopolize traffic is over. What does this mean? It means that in the future, traffic will be distributed more evenly among ordinary people. Anyone who wants to do Douyin will receive a certain degree of traffic support. Find a positioning that suits you, choose a category with relatively low production costs but closest to monetization, and pick the right track. The simpler the model, the easier it is to replicate and the easier it is to succeed. After establishing your positioning, study your benchmark accounts, conduct in-depth research on them, plan your time reasonably, imitate first and then surpass, achieving a quantitative change that leads to qualitative change.

(2) Traffic is becoming more local. Recently, when you scroll through Douyin, you've probably noticed that traffic from the same city is gradually increasing. Why is that? Because after the internet dividend reaches a certain level, no new traffic will emerge, and local life services will become the next growth point. The country is now advocating for common prosperity, but local businesses are scattered enterprises that find it difficult to scale up. They need a certain amount of traffic support to continue developing.

(3) Livestreaming is becoming the norm. In 2021, many people made fortunes through livestream commerce. For ordinary people doing Douyin, regular livestreaming provides more stable traffic. What are the three sources of traffic for a livestream room? Followers, livestream recommendations, and traffic from short videos. You can combine short videos with livestream commerce to ensure stable income regardless of circumstances. Regular livestreaming is the best choice—the only choice. For many businesses, how can they quickly amplify their earnings? The best approach is to turn their company's employees into hosts and conduct regular, long-hour livestreaming. Daily livestreaming of six hours or more will become the norm.

   2. To succeed on Douyin in 2023, you need to grasp these three directions

(1) Vertical industries. In other words, niche and specialized industries. For example, I teach you how to cook one dish every day, sharing detailed steps from selecting ingredients to preparing the meal; I teach you how to manage your finances, sharing financial knowledge; I teach you how to build a used luxury car account. So how do you monetize? If you are a skilled person, you can sell your skills on Douyin; if you're good at painting or singing, create a painting account teaching others how to paint, or a singing account teaching others how to sing. Remember, monetization is only possible when users follow you hoping to buy something from you or seeking your guidance.

(2) Product seeding and commerce. This is divided into short video commerce and livestream commerce. What is the core of short video commerce? It's about making your video content the reason for your users to buy. For example, if you're selling snacks, why would users buy them? Your video content must include detailed displays, descriptions of the taste and flavor when sampling, with the key emphasis on telling users how delicious they are, stimulating their taste buds, and so on. If you can incorporate all of these into a single product-selling short video, users are very likely to place an order. Then the second approach—livestream commerce. For example, if you're a mom currently taking care of your child, and you run a parenting-themed account, you can share your knowledge about choosing formula on Douyin, and then sell formula in your livestream room. This is an excellent track.

(3) Short videos + livestream commerce. Many people say that livestream commerce is being done by lots of people, isn't it? But in reality, in 2022, not many businesses actually made money through livestream commerce. Douyin is essentially a content platform. Why do so many people want to do Douyin? Because on Douyin, you can achieve big results with small investments. If you want to do livestream commerce, in 2023, the most essential thing is to shoot great short videos. Through your short videos, you can attract more organic traffic, and by spending money, you can leverage more paid traffic—letting your 10,000 yuan produce ten times the effect. So if you're an ordinary person, focus on short video commerce or a livestream room dedicated to product recommendations; if you're a business with a supply chain, focus on livestream e-commerce built around short video production.

Remember, to build a profitable Douyin account, you must first clarify your monetization model: what to sell, who to sell to, how to close the deal, and why users would be willing to pay. Practice around these elements, and the results will surprise you.