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Benefits of a Xiaohongshu Professional Account and How to Apply
REDnote (Xiaohongshu) is now divided into Professional Accounts and Personal Accounts. Professional Accounts include large, medium, and small merchants or brand enterprises, such as coffee shops, fruit stores, beauty brands, clothing brands, etc., authoritative identities with professional qualifications, such as lawyers, doctors, teachers, as well as interest-oriented identities, such as food bloggers, fitness bloggers, beauty bloggers, etc.
Personal Accounts also require real-name verification just like Professional Accounts. The introduction of Professional Accounts does not affect the rights of personal accounts, so if you are a user who registered previously and do not want to convert to a Professional Account, that's perfectly fine.
What are the differences between REDnote Professional Accounts and Personal Accounts?
See the following feature comparison table between REDnote Professional Accounts and Personal Accounts:
What are the benefits of a REDnote Professional Account?
REDnote Professional Accounts come with many benefits, including unified login, multi-account management, KOL search, and an advertising platform. Merchants can also use Professional Accounts to host activities such as lucky draws and commercial topics to increase fan interaction. Professional Accounts also allow access to many advanced marketing tools, such as the Dandelion Platform to find KOLs or the Spotlight Platform for ad placement, allowing Professional Account comments to be prioritized for exposure, which helps attract more target audiences. Details are as follows:
Reply to private messages: Conveniently reply to private messages through unified login, which is very useful for users managing a large volume of messages.
Multiple administrators managing the account together: Through the Professional Account's 【Multi-Account Management】 feature, a single account can be managed by up to 10 co-administrators.
Enable Dandelion: The Dandelion Platform is a service project launched by REDnote that connects quality creators with commercial collaborations. Through the Professional Account's 【Search KOL】 feature, it provides brands and bloggers with high-quality, efficient, and secure content services. It enables brands to more accurately find KOLs whose style matches their brand, facilitating subsequent collaboration and promotion.
Spotlight Advertising Platform: By utilizing the Professional Account's 【Spotlight Advertising Platform】 ad placement feature, users are provided with a way to promote content, brands, or products to increase exposure and attract more target audiences.
Priority comment exposure: Comments made by Professional Accounts on content created by other users are prioritized for exposure, allowing more people to see your account and increasing its visibility.
Free application for a commercial topic: Verified enterprise Professional Accounts can apply for a free commercial topic related to their own industry, thereby aggregating user-generated content, interacting with users, and bringing brands closer to consumers.
How to apply to become a REDnote Professional Account / Steps
Step 1: Open REDnote, tap 【Me】 and click the 【three horizontal lines】 in the upper left corner to enter the "Creator Center".
Step 2: Click 【More Services】 and select 【Activate Professional Account】.
Step 3: Click 【Individual or Enterprise】 and then complete the verification.
REDnote Professional Accounts provide users with more exposure and benefits, but it is recommended that users carefully read the application details before applying for a Professional Account to ensure smooth account operation and achieve promotional results.
