Novel Promo Videos Tutorial & Must-Have Tools
What is Novel Promotion
After the rise of short videos, a new profession emerged alongside them. In simple terms, it means publishing video content on short-video platforms like Douyin to help novel platforms promote their works. Once a user searches, reads, or makes a paid recharge, you can earn certain rewards and incentives. Beginners with zero experience can easily get started.
Novel Promotion Methods
1. Traditional Novel Promotion Methods
The voiceover account method was a mainstream approach in the past, with many variations, such as food footage voiceover accounts, nail art footage voiceover accounts, subway runner voiceover accounts, and other stress-relief footage voiceover accounts, and so on.
In general, the voiceover account was a relatively mainstream method in the past, with diverse source materials. Once a video goes viral, with proper follow-up operations, it can keep generating orders and bring long-term income.
2. Current Novel Promotion Method: AI Comic Promotion
In simple terms, this means using the currently popular AI drawing tools to combine novel content and generate comic images. Then these are turned into video content for further promotion. Compared with the now-saturated traditional promotion methods, this approach features richer content that stays closer to the original text, making it naturally more appealing to users.
Since the images are AI-generated, they are 100% free of copyright issues. The viewing experience is like reading a comic, which drives higher traffic and conversion rates.

How to Monetize Novel Promotion?
Currently, the main ways to monetize novel promotion videos fall into two categories: traffic monetization and new-user acquisition monetization.
Traffic monetization: Publish content - Generate views - Earn revenue based on ad impressions per thousand views.
New-user acquisition monetization: Publish content - Users enter the novel APP - Search and read - Earn revenue based on the number of new users acquired.
Traffic Monetization:
The most popular platform for novel promotion right now is Douyin. However, Douyin's traffic cannot be directly monetized. You can only earn creator revenue after being approved for the Mid-Video Plan. Actual revenue is calculated comprehensively based on the video watch time, content quality, and audience demographics after joining the plan.
Mid-Video Partner Program: Click to View
New-User Acquisition Monetization:
Novel platforms have a wide demand for promoting their works, which led to the emergence of promotion talents. Since novel works involve copyright issues, promotion talents must first obtain authorization for the novel before they can promote it.
1. After obtaining novel authorization, the talent needs to first select a novel from the content library (any genre is allowed);
2. Create a promotion plan on the book list or detail page;
Create book-promotion videos and distribute them across the entire web (any platform is allowed). Use the novel alias in the comment section/title and other positions to direct traffic to the novel platform. Example: "Download Tomato Novel, search for [novel alias]";
4. After the book-promotion video is published, fill in the published link on the promotion plan page of the talent platform;
5. Settlement uses the CPA model, which is settled based on the number of users who search for the alias. The base price is mostly between 8-10 yuan.
Essential Tools for Novel Promotion
1. One-Stop Promotion Generation Tool
2. Novel Promotion Content Rewriting
Suitable for rewriting novel promotion content to improve content originality
3. Novel Promotion Copy Plagiarism Check
Suitable for copy plagiarism checking. Operation path: Smart Editor - Editor - Enter content - Quality Analysis
4. Novel Promotion Drawing Tools
Suitable for generating images for novel promotion
Single-image SD drawing recommendation:
5. Novel Promotion Voiceover Tools
Suitable for novel promotion voiceovers
Langlang Voiceover
6. Novel Promotion BGM Tools
Suitable for selecting BGM for novel promotion
Free download of paid music
Download popular promotion BGM
7. Novel Promotion Effects Tools
Suitable for generating effects for novel promotion
8. Free Video Watermark Removal
Suitable for removing watermarks from novel promotion videos
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The above is a curated collection of highly practical AI tools and tutorials, specially assembled to help everyone create tweet videos more efficiently — feel free to use them as you like!
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