闪剪智能 Wins White Whale Overseas Whaleming Award 2023 Digital Innovation Enterprise, Continues to Empower Cross-Border Live-Streaming E-Commerce 173

On December 5, 2023, the 5th Whale Song Award ceremony came to a successful conclusion at the Shenzhen Futian Convention and Exhibition Center. As a leading domestic developer of AI video creation tools, Shanjian Intelligence, with its outstanding brand image and strong competitiveness, won the "2023 Digital Innovation Enterprise of the Year" at this year's Whale Song Award.

This is an acknowledgment of the efforts made over the past year by our BocaLive product (Shanjian Intelligence's overseas version of AI digital human live streaming system) in overseas markets, and also a strong testament to Shanjian Intelligence's efficient advancement on the road to globalization.

Overseas markets are flourishing — AI digital humans help cross-border merchants with live streaming sales

The mature development of domestic live streaming sales has provided rich referenceable experience for cross-border live streaming e-commerce. Coupled with strong demand for e-commerce live streaming in international markets, especially in Southeast Asia, live streaming has become a new风口 (new风口) for cross-border e-commerce.

In addition, after a two-month ban, TikTok e-commerce also returned to the Indonesian market on the eve of this year's "Double 12". Although TikTok has as many as 125 million monthly active users in Indonesia — a user scale second only to the United States and the European Union — in reality, the "cross-border live streaming boom" has not been significantly affected by the TikTok ban.

During the just-concluded "Double 11", many sellers shifted to Shopee and Lazada for live streaming, with significant growth in viewer numbers, order volumes, and GMV. According to official Shopee data, the number of cross-border live streaming orders during "Double 11" BIG SALE surged to 39 times the regular daily volume.

Sellers in cities such as Shenzhen, Guangzhou, Yiwu, Quanzhou, and Xiamen have already started using AI digital humans to stream on platforms including Shopee, Lazada, and TikTok, with a single live stream achieving a top performance of 140,000 RMB.

The emergence of AI digital human live streaming technology has led many to cheer that another "spring" for cross-border e-commerce has arrived ahead of schedule!

In the past, the biggest "stumbling block" for cross-border e-commerce live streaming was the difficulty of finding suitable streamers. Beyond considerations of language and skin color, factors such as time differences, culture, and cost greatly limited the choices for cross-border e-commerce streamers.

Digital human streamers can perfectly address these issues. Compared with traditional real-person live streaming, digital human live streaming features lower cost and higher efficiency:

Shanjian Intelligence BocaLive — Accelerating cross-border live streaming

1. Supports multi-stream push for live streaming, easily enabling matrix broadcasting

By installing just one BocaLive software, you can achieve push streaming on multiple platforms including Shopee, Amazon, TikTok, Lazada, AliExpress, Twitch, Twitter, Facebook, and YouTube (multi-stream push).

2. 50+ highly attractive digital human avatars to meet the needs of various industries

BocaLive currently offers over 50 digital human avatars, comparable to top-tier professional real-person streamers on the market. Covering styles such as lifestyle, professional, and Muslim-themed looks, it meets the live streaming needs of industries including apparel, beauty, and consumer electronics. Users can freely select digital human streamers without being limited by time or space.

3. Multiple scene templates — build your dedicated live streaming room in 5 minutes

The BocaLive platform comes with a variety of live streaming scene templates. Select an appropriate template, make minor adjustments to the text and product images, upload your materials and audio script, and you can easily and quickly set up a dedicated digital human live streaming room.

4. Real-time interaction with viewers, seamlessly integrating sales and engagement

BocaLive supports users in setting up auto-replies on platforms such as TikTok and Shopee, including new-viewer welcome interactions and keyword-triggered interactions. Users simply preset the keywords in the comment section, and the digital human can respond automatically in real time.

5. Custom digital humans / voices with effects comparable to real persons

The BocaLive platform offers a rich selection of TTS voiceovers in multiple languages. Merchants only need to provide a script and copy to convert it into voice, which drives the digital human for training. At the same time, the platform also provides leading AI technology — users only need to provide a short video or audio clip to achieve highly realistic customization of real-person appearance and voice.

6. A single person can complete professional live streaming room setup, no need to hire a team

Using BocaLive, one person can complete all the operations required for live streaming, comparable to having an entire live streaming operations team. Cross-border merchants no longer need to spend hefty fees on third-party operations teams or real-person streamers, no need for on-camera appearances, and no need for venue setup. Simply switch the copy and script to drive digital human streamers for 7x24-hour "non-stop" live streaming, helping cross-border merchants effortlessly capture fragmented organic traffic across all time periods, while significantly reducing labor and operational costs.

This time, Shanjian Intelligence winning the Whale Song Award "2023 Digital Innovation Enterprise of the Year" represents the cross-border industry's recognition of the BocaLive product, and also reflects the ongoing trend of cross-border e-commerce moving toward greater efficiency and intelligence. In the future, Shanjian Intelligence will continue to help cross-border merchants overcome the limitations of real-person ROI, and will provide more efficient solutions for e-commerce, cultural outreach, and even the globalization of Chinese enterprises.