How to Use DeepSeek for Xiaohongshu & Social Media from Scratch 120

Below is a hands-on playbook I've put together after three months of trial and error on Xiaohongshu (Little Red Book), combining my own stumbles and what I've learned using DeepSeektools (my account now has 12k followers~). I'll break down in plain language how to actually pull off this self-media thing:

1. Account Positioning: Don't Rush to Post! Learn From the Pros First

When I first started last year, I spent a full two weeks just scrolling through accounts in the same niche. I later discovered that DeepSeek's "Account Health Check" feature is a huge time-saver. For example, if you type into DeepSeek:

Analyze the top 50 viral notes in the home organization niche, and summarize their cover design patterns and commonly used emojis

You'll immediately get useful takeaways like "80% of viral posts use Morandi color tones + a 45-degree angle composition for item placement." I tried mimicking it exactly, and my very first post broke 1,000 likes!

I'd recommend that beginners pick a niche that's less crowded. A friend of mine does "Programmer Office Outfits," and she used DeepSeek to generate a topic like "100 Classy Ways to Style a Plaid Shirt" — she landed four brand deals in three months.

Here's a bonus DeepSeek prompt formula:

Who am I, what do I want to do, and what result do I want to achieve?

Example:

I'm a psychological counselor. I want to build an account on Xiaohongshu to attract clients and build my personal brand, but I don't know what viral titles look like. Please give me 100 titles in Xiaohongshu's signature style with strong online vibes, so I can launch my account quickly.

2. Content Creation: My Tag-Team Workflow With DeepSeek

At first, writing copy felt like squeezing water out of a stone. Eventually I worked out a universal DeepSeek formula:

Pain-point scenario + personal experience + solution

For example, a post I wrote last week: "A Must-Read for Renters! I Transformed My Landlord's Ugly Cabinet for Just 50 Yuan." The opening went:

"Last weekend I literally lost sleep over my landlord's hideous liver-red cabinet — then suddenly I remembered my grandma's old sewing machine..." (That little slice-of-life detail was suggested by DeepSeek, and readers told me it really pulled them in.)

Don't ever use stock images from the web for your photos! You could get hit with a copyright claim. I often use Jimeng AI to generate scene illustrations. Here's the kind of prompt I input:

"Japanese-style rental apartment desk, greenery by the window, sunlight spilling onto an open notebook"

Pick the "healing" style template, and you'll get an image in about 10 seconds. Remember to set the aspect ratio to a 3:4 vertical format — in my testing, click-through rate jumps by about 30%. If you're not sure how to use Jimeng, check out Tips for Combining DeepSeek and Jimeng AI.

3. Growth Hacks: Know the Loopholes and Know How to Engage

Newcomers are most likely to get throttled by the algorithm! Here are my hard-earned lessons:

1. For the first three days on a new account, don't post anything — just browse content in your niche like a normal user (I scrolled 1–2 hours a day, liking and saving 50+ posts).

2. Use DeepSeek's "remove the AI flavor" feature to rewrite your copy and make it more conversational. To strip the AI flavor, just input this into DeepSeek: "Polish the following copy and rewrite it in a more conversational, Xiaohongshu-style tone, avoiding any mechanical feel."

3. Within the first 1–2 hours after publishing, get 5–6 friends to leave questions in the comments. The algorithm will flag your post as high-quality and push it to more people.

I recently discovered a clever trick: use the "teleprompter" feature in CapCut to record talking-head videos. Scripts generated by DeepSeek auto-scroll in segments, so I can knock out 30 unboxing videos a day!

4. Monetization Shortcuts: Don't Wait Until You Have 10k Followers to Land Deals

I landed my first paid gig at just 500 followers! Here's the secret:

1. Put "Business inquiries: DM me" on your profile page (don't put your WeChat directly!).

2. Use DeepSeek to generate a "Creator Rate Card Template," breaking down pricing tiers for "barter / direct post / affiliate."

3. When taking deals, have the brand go through the official "Dandelion Platform" — there's a commission, but it's the safe route.

I'm currently experimenting with paid knowledge products. I used DeepSeek to generate an outline for "An Instagram-Style Photography Class Even the Clumsiest People Can Master," paired with my own before-and-after shots — and I sold 87 copies of the 199-yuan course.

Important Reminders:

• Right now, the official DeepSeek website is almost always showing "servers busy" and unusable. You can switch to Metaso AI Search or SiliconFlow — both have integrated the full-strength version of DeepSeek, and the results are basically the same.
  

• The best time to publish is 1 PM in the afternoon (right when office workers are on their lunch break).

• Don't panic if you get throttled! One time after a violation, I used DeepSeek to write a sincere apology statement — and ended up gaining 200 followers.

• Essential toolkit: Jimeng AI (for images, to avoid copyright disputes) + QingDong (to remove watermarks) + Lingke CiCi (to scan your copy for risky words and avoid violations).

• Watch out for fonts on your covers — to avoid copyright issues, you can grab royalty-free fonts from www.yjpoo.com/ziti/.
  

Last month I earned 2,600 yuan from ads + affiliate sales. It's not a fortune, but the成就感 is amazing! I'm currently diving into Video Account (WeChat Channels) strategies — anyone using DeepSeek to do self-media, feel free to come swap notes~